When you're on a roof, under a sink or with a customer, Capture answers the call you can't take, sends the caller one text, and puts the job on your calendar. Around the clock, and above all during business hours, when a missed call costs the most.
$997 a month, founding price · $0 setup · Month to month
Capture opens once carrier registration for business texting is approved. Booking a Leak Audit now puts you in line for one of the 20 founding-price accounts.
INCOMING · NO ANSWER AFTER 2 RINGS
ANSWERED BY PIINS
BOOKED · THU 9:00 AM · 1418 ELM ST
TEXT SENT · 1 OF 1
Illustration.
WHY BUSINESS HOURS
The most expensive missed call happens at 2 PM, not 2 AM.
After hours, callers half expect a voicemail. During business hours, they expected you. Your crew is on a job, the office line is busy, you're quoting at a kitchen table, and the phone rings out. If you advertise on Google Local Services Ads, that call can now be billed to you as well.
20 seconds.
Since October 1, 2026, Google Local Services Ads can charge for a missed call during business hours once the caller has waited more than 20 seconds.
SOURCE: GOOGLE, VIA SEARCH ENGINE WATCH, 2026
27%
of calls to home services businesses go unanswered.
SOURCE: INVOCA, 2024
7×.
Companies that tried to contact a lead within an hour were nearly seven times as likely to qualify it as those that tried even an hour later.
SOURCE: HARVARD BUSINESS REVIEW, 2011
HOW CAPTURE WORKS
Seven steps, from the first ring to the weekly report.
01
Your number stays yours. Calls you don't answer forward to your PIINS line. Nothing changes for the customers who reach you.
02
It answers in seconds. Every call opens with a short notice: the caller is speaking with an AI assistant, and the call is recorded.
03
It asks what matters. The job, the address, and how urgent it is, in plain language.
04
It books the job. Straight onto your connected calendar, as a confirmed appointment with name, phone, address and time.
05
It sends one text, with the caller's okay. The appointment details go to the caller in a single message, and anyone can reply STOP.
06
It passes you what it shouldn't handle. When a call needs you, the caller's details reach you right away.
07
Every week, a report. Calls answered, jobs booked, and the recordings behind every number.
THE COMPARISON
Priced against the hire you'd otherwise make.
A receptionist
An answering app
PIINS Capture
Cost
About $3,470 a month in base salary
A monthly subscription
$997 a month, founding price
Hours covered
40 of the week's 168
All 168
All 168
Who runs it
You manage the hire
You set it up and watch it
We install it, run it and report on it
Proof
No log
Whatever you check yourself
Every call recorded, every week reported
Cost
A receptionist: About $3,470 a month in base salaryAn answering app: A monthly subscriptionPIINS Capture: $997 a month, founding price
Hours covered
A receptionist: 40 of the week's 168An answering app: All 168PIINS Capture: All 168
Who runs it
A receptionist: You manage the hireAn answering app: You set it up and watch itPIINS Capture: We install it, run it and report on it
Proof
A receptionist: No logAn answering app: Whatever you check yourselfPIINS Capture: Every call recorded, every week reported
Receptionist base salary: $41,637 a year. SOURCE: SALARY.COM, RECEPTIONIST I, OCTOBER 2026
PERFORMANCE GUARANTEE
3 booked jobs from the calls we answer in your first 30 live days, or next month is free.
At least 20 inbound calls a week, confirmed in the Leak Audit.
Unanswered calls forwarded to your PIINS line.
Your calendar connected.
A booked job means a confirmed appointment with name, phone, address and time.
The guarantee applies once per client.
Where it applies: Roofing and HVAC repair.
Other trades: In plumbing, electrical, HVAC maintenance and other trades, your number is set in the Leak Audit, from your own call log, before you sign anything. If the numbers don't support a guarantee, we'll tell you plainly, and we may recommend Relaunch instead.
Month to month. Cancel before your next billing date.
Billed from go-live, not from the day you sign.
The first 20 accounts keep $997 a month for 12 months.
What Capture never does.
It never calls or texts anyone who didn't call you first.
It never sends more than one text per call.
It never pretends to be a person.
It never promises you income. It answers, books and reports. The jobs are yours to win.
What you need to start.
At least 20 inbound calls a week. We check it together in the Leak Audit.
Call forwarding for unanswered calls. Usually a few minutes with your phone provider, and we walk you through it.
A calendar we can connect, such as Google Calendar or Outlook.
Questions about Capture.
No. Your number stays exactly as it is. Only the calls you don't answer forward to your PIINS line.
Yes. Every call opens with that notice, and with the notice that the call is recorded. What callers mind isn't a quick assistant. It's four rings and a voicemail greeting.
A confirmed appointment on your calendar with the customer's name, phone, address and time.
Yes. The Leak Audit sets your guarantee number from your own call log. If the arithmetic doesn't work for your business, we'll say so before you sign.
Yes. It answers in English or in Spanish, following the caller.
On the day Capture goes live on your line, not on the day you sign.
Capture is month to month. Cancel before your next billing date and it stops at the end of that month.
No. Nobody reads a script at your customers. Capture answers, books and reports, and we run it and answer for it.
Your number is already in your call log.
Twenty minutes with the founder: what your missed calls cost last month, and whether your numbers support a Performance Guarantee. If they don't, you'll hear that too.
